It Takes a Village: Tackling Rising Childhood Obesity

Nutrition serves as the building blocks of a solid foundation, making the issue of childhood obesity, highlighted during the month of September, increasingly important to educators. Impacting one in six youth according to the National Children’s Health Survey, obesity disproportionately affects minorities as well as low-income students.   Remaining innovative in solutions by collaborating with community […]

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Why Latinx?

Why Latinx? The answer-inclusion for the 62.1 million diverse and intersectional identities that make up the culture. As a school leader, taking cultural relevancy into account is paramount as conversations around inclusion become more prominent. Incorporating Latinx into the conversation, policies and community engagement within your district’s plan will elevate the district’s mission and values […]

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Beating them to the Chase in a Crisis

When found in the center of controversial claims, sometimes, beating your accusers to the punch can mitigate the consequences. Known as the “stealing thunder” technique, this crisis communication strategy involves revealing the negative facts/information about yourself or a situation before it is mentioned by the opponent or other individuals.  According to Science Direct, “Stealing thunder […]

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The Essential 10: Photos Every District Needs

Photos are your school district website’s best friend because, done well, they brighten up any page and allow you to bring your district’s story to life. In an era dominated by photo and video-driven social media, photos can be the difference between winning or losing the 7-Second Rule – the amount of time to capture […]

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TikTok it to the Top: A Tale of One Superintendent’s Social Media Success

Georgeanne Warnock jumped on TikTok as a way to troll her four school-age sons, which grew into an opportunity to influence her educational peers on TikTok. Georgeanne, superintendent of Terrell Independent School District, joined TikTok as an entertaining way to keep up with her teenagers, a demographic that spends an average of 75 minutes per […]

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Back to School Blues? Beat It…With a Plan!

From filling in at the last minute as a substitute teacher, to navigating ever changing Covid regulations, superintendents are approaching the 2022 school year balancing more roles than ever. The tool needed in every school district leader’s back pocket to avoid constant crisis communication management and beat any back to school blues? Proactive communications strategies […]

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If it’s Broken, Fix it! Exploring Corrective Action as a Solution to School Crisis

It all started with a Facebook post. Pushed to her limit, the 18 year old high school senior  had enough of the racial harassment she alleges to have experienced at the hands of her classmates. From racial slurs to threats of lynching, the district had a major calamity on their hands, one which would require […]

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A New Year’s Resolution to Follow Through On: Updating Safety Plans

Happy New Year, School District communicators, As the new year gets underway, one thing we encourage school district superintendents and communications professionals to do is dust off those districtwide safety plans and check that they are up to date. Before the winter break, news media, authorities, and school districts warned families and communities about school social […]

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