Lesley Bruinton is a nationally-acclaimed school public relations practitioner having served in the field for more than a decade. The Accredited in Public Relations practitioner has more than 20 years of professional experience including a stint as a broadcast journalist.
In this chapter of her career, Lesley serves as the Executive Vice President of Nichols Strategies, LLC, where she manages the day-to-day operations of the company to assist school districts in resolving communications challenges. Ever the strategist, Lesley is able to synthesize issues quickly and offer solutions to superintendents and communication leaders.
Lesley is a past president of the National School Public Relations Association (NSPRA) where she led the organization through a critical juncture leading to the hiring of a new executive director, the creation of a strategic plan and an increase in membership. She is also a two-time past president of the Alabama School Public Relations Association. Lesley is a 2020 AASA Women in School Leadership Award winner and a three-time NSPRA Gold Medallion winner, the association’s highest honor.
She is an innovator in her field who seeks to provide thought leadership and advocacy of the profession. A hallmark of her work is the understanding that the strategic use of communication and creativity can assist in solving organizational challenges. Lesley is based in Alabama where she resides with her husband and two school-aged children. Her family is guarded by a rescue dog whose bark is worse than his bite.