Seamless Storytelling at Fairfield-Suisun

Fairfield-Suisun Unified School District’s reputation for educational excellence and engaged community sets a high standard for effective communications. With 31 schools and numerous community partners, the district has an abundance of stories to share. But with restructuring in the district’s Communications department, it was essential that the communications workflow be able to continue smoothly.

Nichols Strategies collaborated with FSUSD’s webmaster to ensure that the district’s stories were still being effectively conveyed through the district’s website, social media channels, school-to-home communications, and more.

By producing media releases, web content, social media posts, and an Annual Report, Nichols Strategies helped the district maintain a steady flow of news to the community, allowing student achievements and key district priorities to continue being shared.

"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."

– Aaron Resendez
McFarland Unified School District Superintendent

"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."

– Dr. Christopher Blair
Former Superintendent of Bullock County School System

"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."

– Dr. Stella M. Kemp
Former Superintendent of Santa Clara USD

"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."

– L.K. Monroe
Former Superintendent of Alameda County Office of Education

"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."

– Jeannine Richardson
Finalsite

“Our meetings with Nichols Strategies have been like going to an NSPRA conference every week.”

– Chris Ready
Napa Valley Unified School District