One Notch
At A Time:

Raising the profile of a rural Black Belt School District in Alabama with communications.

Bullock County Schools is a small rural Alabama district tabbed to participate in the state’s Black Belt Initiative aimed at boosting math and science instruction. As a small district, Bullock County did not have a communications person on its staff until it hired a Community Engagement specialist tasked with increasing the profile of the three-school district.

Bullock County School System logo
The Solution

Nichols Strategies developed a training program for Bullock County’s newly hired community engagement specialist that included coaching, job-embedded professional development, and counsel to the Superintendent and engagement specialist. Our work also focused on ways for Bullock County to strengthen and expand its engagement with the community.

The Results

Through our partnership, Bullock County’s community engagement specialist secured media coverage for the district around its literacy efforts. Bullock County also produced several communications collateral that the Superintendent used to present at events in the state related to the Black Belt Initiative. The community engagement specialist also learned how to produce a weekly cadence of communication for stakeholders that was distributed through Bullock County’s various communication channels.


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