In the summer of 2022, Charlotte-Mecklenburg Schools was preparing to migrate to a new website after more than a decade with the same website. At the time of the original transition to the site, community stakeholders felt left out of the process. The district needed to engage stakeholders as part of the process and develop a strategy for its use.
Through a partnership with the district’s website provider, Nichols Strategies conducted a website audit on the previous content management system site to determine its strengths and weaknesses. To overcome the deficit of trust among stakeholders with the previous website, Nichols Strategies conducted multiple focus groups to determine sentiment about how to create a website that works best for the community.
Charlotte-Mecklenburg Schools implemented a website strategy that is visually appealing and user-friendly. The process allowed for community engagement, so stakeholders felt heard and reflected their needs.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."