Tangled Web:

Creating a more accessible and user-friendly website for your school district community

In the summer of 2022, Charlotte-Mecklenburg Schools was preparing to migrate to a new website after more than a decade with the same website. At the time of the original transition to the site, community stakeholders felt left out of the process. The district needed to engage stakeholders as part of the process and develop a strategy for its use.

Charlotte-Mecklenburg Schools logo
The Solution

Through a partnership with the district’s website provider, Nichols Strategies conducted a website audit on the previous content management system site to determine its strengths and weaknesses. To overcome the deficit of trust among stakeholders with the previous website, Nichols Strategies conducted multiple focus groups to determine sentiment about how to create a website that works best for the community.

The Results

Charlotte-Mecklenburg Schools implemented a website strategy that is visually appealing and user-friendly. The process allowed for community engagement, so stakeholders felt heard and reflected their needs.


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