Collective bargaining in public education hinges on the ability to use two-way communication techniques and tactics to resolve differences with labor unions, align shared needs and objectives, infuse accuracy over rhetoric into the negotiating process, and successfully craft a mutually acceptable labor contract. Our goal as a firm is to deploy our extensive experience and expertise developed over the past five decades as a valued-added tool for the management bargaining team.
We create strategies and implement awareness building campaigns with internal and external constituencies to counter union disinformation campaigns, disruptive union organizing tactics, and set the record straight on the issues under debate. We tailor our responses to each district’s unique needs to meet the moment.
“Communication, Not Confrontation” is our mission in supporting school leadership teams with planning, training, and proven professional assistance to impact positive labor relations. We have successfully helped hundreds of school districts across the country navigate contentious negotiations, impasse situations, and strikes.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."