Jefferson Union High School District is one of a few districts in the country with its own employee housing. This unique feature of the district provided the opportunity to rethink the manner in which to tell this one-of-a-kind story.
Nichols Strategies provided job-embedded training on managing communication systems, high-profile situations, and strategic communications. These measures allowed the JUHSD team to collaborate with Nichols Strategies on positioning themselves as a leader in educational housing as a benefit.
Jefferson Union reconfigured its website to feature its staff housing program and actively engaged the Bay Area and national media to highlight its unique tool to retain and recruit staff.