Jefferson Union High School District is one of a few districts in the country with its own employee housing. This unique feature of the district provided the opportunity to rethink the manner in which to tell this one-of-a-kind story.
Nichols Strategies provided job-embedded training on managing communication systems, high-profile situations, and strategic communications. These measures allowed the JUHSD team to collaborate with Nichols Strategies on positioning themselves as a leader in educational housing as a benefit.
Jefferson Union reconfigured its website to feature its staff housing program and actively engaged the Bay Area and national media to highlight its unique tool to retain and recruit staff.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."