Movin’ On Up:

How one district repositioned its website to feature its one-of-a-kind recruiting tool: employee housing.

Jefferson Union High School District is one of a few districts in the country with its own employee housing. This unique feature of the district provided the opportunity to rethink the manner in which to tell this one-of-a-kind story.


Jefferson Union High School Districtlogo
The Solution

Nichols Strategies provided job-embedded training on managing communication systems, high-profile situations, and strategic communications. These measures allowed the JUHSD team to collaborate with Nichols Strategies on positioning themselves as a leader in educational housing as a benefit.

The Results

Jefferson Union reconfigured its website to feature its staff housing program and actively engaged the Bay Area and national media to highlight its unique tool to retain and recruit staff.


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