P.S. 116 recognized the need for a promotional video to promote the new magnet school program, Leadership through Multimedia and the Arts. However, lacking the resources and expertise to create it. The school’s motto, CARES: Creative, Ambitious, Resilient, Empowered, Stewards of the Future, needed to be at the heart of this video.
Nichols Strategies played a pivotal role in facilitating conversations with P.S. 116 to deeply understand their intentions and needs for the promotional video. Our videography team assisted for a two-day recording session capturing the essence of the LMA program and CARES ethos. Our process provides and ensures an effective framework for the work to be organized and executed professionally.
The result was a compelling promotional video that left both the school and the broader district thoroughly impressed requesting additional support on future projects. By closely collaborating with P.S. 116 and placing the CARES motto at the forefront, we were able to capture the spirit of the new program and showcase the school in an engaging and visually impressive way.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."