Mariposa County Unified School District

California’s wildfire crisis struck the small district of Mariposa County Unified School District just before school started, forcing evacuations and disrupting the start of the school year. With no communications team, Mariposa needed message development and a quick way to send messages to its community.

With less than 24 hours notice, the Nichols Strategies team worked with Mariposa’s executive team to develop key messaging and created and implemented a plan to distribute the information through various communication channels.

In the early stages of the wildfire crisis, Mariposa positioned itself as a source of information, first about school district news and then about resources available in the community. Until the communication merged with the county, the partnership with Nichols Strategies allowed Mariposa to focus on supporting its community instead of managing communications.

Could You Use Help With a Challenge?

"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."

– Aaron Resendez
McFarland Unified School District Superintendent

"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."

– Dr. Christopher Blair
Former Superintendent of Bullock County School System

"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."

– Dr. Stella M. Kemp
Former Superintendent of Santa Clara USD

"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."

– L.K. Monroe
Former Superintendent of Alameda County Office of Education

"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."

– Jeannine Richardson
Finalsite

“Our meetings with Nichols Strategies have been like going to an NSPRA conference every week.”

– Chris Ready
Napa Valley Unified School District

Communicating Through Crisis: