Communicating Through Crisis:

How Mariposa became the beacon of communication during wildfire season.


California’s wildfire crisis struck the small district of Mariposa County Unified School District just before school started, forcing evacuations and disrupting the start of the school year. With no communications team, Mariposa needed message development and a quick way to send messages to its community.


Mariposa County Unified School District
The Solution

With less than 24 hours notice, the Nichols Strategies team worked with Mariposa’s executive team to develop key messaging and created and implemented a plan to distribute the information through various communication channels.

The Results

In the early stages of the wildfire crisis, Mariposa positioned itself as a source of information, first about school district news and then about resources available in the community. Until the communication merged with the county, the partnership with Nichols Strategies allowed Mariposa to focus on supporting its community instead of managing communications.


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