Small District,
Big Dreams:

How McFarland utilized communications to promote its college and career program to students and families.

Just because McFarland Unified School District is a smaller district doesn’t mean its challenges are different than its counterparts with larger enrollment. After all, a strong community engagement program is necessary for any district. However, MUSD does not have a full-time communicator on staff.

McFarland Unified School District logo
The Solution

Nichols Strategies fufills the role as a virtual public information officer offering strategic communication counsel and creating content on behalf of the district for distribution. From creating social media campaigns to assisting with communication in high-profile incidents, Nichols Strategies is there.

The Results

Sample social media posts for McFarland Unified School District.Nichols Strategies’ strategic communication advising positioned the McFarland Unified School District to communicate its strengths and opportunities to staff and families. The result is that students are taking advantage of the district’s college and career offerings to prepare high schoolers for their future. Hence, they have exposure to available careers beyond the region’s agricultural industry.


What’s Your Dream for Students in Your District?