Just because McFarland Unified School District is a smaller district doesn’t mean its challenges are different than its counterparts with larger enrollment. After all, a strong community engagement program is necessary for any district. However, MUSD does not have a full-time communicator on staff.
Nichols Strategies fufills the role as a virtual public information officer offering strategic communication counsel and creating content on behalf of the district for distribution. From creating social media campaigns to assisting with communication in high-profile incidents, Nichols Strategies is there.
Nichols Strategies’ strategic communication advising positioned the McFarland Unified School District to communicate its strengths and opportunities to staff and families. The result is that students are taking advantage of the district’s college and career offerings to prepare high schoolers for their future. Hence, they have exposure to available careers beyond the region’s agricultural industry.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."