Park City School District (PCSD) had the correct people to produce communications; however, the District needed a cohesive plan and structure to effectively share its own story.
Nichols Strategies listened closely to PCSD’s unique challenges and provided tailored coaching and advising on implementing a comprehensive communications program. The program analyzed PCSD’s current communication channels and practices to develop and implement a strategy that reengaged the community, partners, and media and allowed the District to own and share its narrative.
The collaboration led to PCSD taking ownership of its strategy to communicate with stakeholders by shining a spotlight on students. In the effort to “over communicate,” they realized their actions might have been overwhelming, leading to viewing the work through a strategic lens to enhance connection with families, staff, and media partners.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."