San Benito High School District shared branding with its high school as a single high school district. Due to overcrowding in the school and growth in the region, the district began to explore expanding to a second high school and wanted to create its own visual identity.
Nichols Strategies created a logo that reflected the movement of the district to showcase it as a dynamic, growing school system. Through the use of color psychology, we subconsciously communicate the values of the district and communicate an even deeper
meaning than the form of the logo alone.
The San Benito High School District positioned itself to differentiate from the current high school and begin showing the community its current situation and need for a second school to accommodate the increasing student population. Additional collateral, like business cards, was created to showcase the new logo.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."