Setting Boundaries

This California school district is creating a community-driven plan to address new school attendance areas.


In 2022, the San Bruno Park School District hired a new Superintendent to lead the district. The superintendent and the school board collaborated to close one of the district’s five elementary and the rebuilding of another. The impending closure created the need for SBPSD to move from five attendance areas to four.

San Bruno Park School District logo
The Solution

Nichols Strategies provided counsel and crafted an attendance boundary engagement plan that utilized virtual and in-person community meetings, social media, earned media, website, mass notification system, and SBPSD’s various district and school newsletters. In addition, Nichols Strategies helped with collateral for the grand opening of a newly rebuilt school, as well as a construction update related to the school and a facilities plan update.

The Results

San Bruno Park School District engaged each of its five elementary schools and sought input and feedback about the new attendance boundaries and what should be considered when drafting the new boundaries. SBPSD also increased its overall communication to the community with biweekly newsletters to the community and staff and utilizing more features on its website. Additionally, a redesign of outbound communication was created to create a more engaging and visually-appealing format for families and employees.


You’ve Set the Goal. Let Us Help You Achieve It.