Santa Clara Unified School District

Due to the Covid-19 pandemic, Santa Clara Unified School District paused implementing its Vision 2035 strategic plan. In 2021, SCUSD asked Nichols Strategies to re-engage and socialize its Vision 2035 strategic plan with its stakeholders.

Nichols Strategies partnered with Santa Clara Unified School District’s Communication and Community Outreach Department to collect valuable data, discovered key insights and a system to evaluate progress, utilized research to socialize its strategic plan, and created a multi-year communication and socialization strategy for its strategic plan. Additionally, all initial research was conducted utilizing previous surveys to prevent further student, parent, staff, and community stress considering the pandemic.

An adaptable, multi-year socializing strategy plan based on in-depth research. Key indicators and a dashboard framework were developed to continue updates to the community of progress measures of Vision 2035.

A key aspect was customized survey questions and a partnership development with Project Tomorrow.

Tell Us About Your Vision.

"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."

– Aaron Resendez
McFarland Unified School District Superintendent

"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."

– Dr. Christopher Blair
Former Superintendent of Bullock County School System

"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."

– Dr. Stella M. Kemp
Former Superintendent of Santa Clara USD

"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."

– L.K. Monroe
Former Superintendent of Alameda County Office of Education

"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."

– Jeannine Richardson
Finalsite

“Our meetings with Nichols Strategies have been like going to an NSPRA conference every week.”

– Chris Ready
Napa Valley Unified School District

A Vision for the Future.