The gulf between having an accessible website and creating one can be wide, especially with a small team. But that didn’t stop the desire for the Vallejo City Unified School District to make its website more inclusive. That’s why they asked Nichols Strategies to help make it a reality by creating more accessible documents to provide better service to stakeholders.
Nichols Strategies quickly identified the areas on the website with the most accessibility challenges and devised a plan to address them. The analysis concluded that the site had an accessibility score of 85 percent. This assessment led the firm to propose a 5 percent improvement of the district’s web accessibility score. Additionally, Nichols Strategies provided staff training to ensure the work’s sustainability.
During the partnership term, Nichols Strategies assessed and corrected more than 130 documents housed on the district’s website. The result of this work was an 11-point improvement of the VCUSD website. Vallejo City Unified School District has a fully ADA-compliant website, complete with alternative text for all its photographs, accessible PDFs, and color contrasts that meet Web Content Accessibility 2.0 Guidelines.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."