Who’s Got Talent?

How one district revamped its recruiting efforts and search process to hire a lead communicator.

Finding the proper person to fill any open position, let alone the right communicator for a Public Information Officer, is a challenging task for any district. Vallejo City Unified School District spent months and exhausted every effort to find the right communicator. Then VCUSD asked Nichols Strategies to assist in the search.


The Solution

Using our exclusive communicator search tool process and public engagement prowess, Nichols Strategies helped VCUSD reimagine its search effort to find and identify several quality candidates to interview for the role of lead communicator.

The Results

Nichols Strategies’ reimagined search process helped VCUSD recruit 26 qualified candidates. In three weeks, Nichols Strategies assisted VCUSD in identifying eight candidates, one of which was hired as the communications director.


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