Vallejo City Unified School District

Finding the proper person to fill any open position, let alone the right communicator for a Public Information Officer, is a challenging task for any district. Vallejo City Unified School District spent months and exhausted every effort to find the right communicator. Then VCUSD asked Nichols Strategies to assist in the search.

Using our exclusive communicator search tool process and public engagement prowess, Nichols Strategies helped VCUSD reimagine its search effort to find and identify several quality candidates to interview for the role of lead communicator.

Nichols Strategies’ reimagined search process helped VCUSD recruit 26 qualified candidates. In three weeks, Nichols Strategies assisted VCUSD in identifying eight candidates, one of which was hired as the communications director.

Ready to Find Your Next Thought Partner?

"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."

– Aaron Resendez
McFarland Unified School District Superintendent

"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."

– Dr. Christopher Blair
Former Superintendent of Bullock County School System

"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."

– Dr. Stella M. Kemp
Former Superintendent of Santa Clara USD

"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."

– L.K. Monroe
Former Superintendent of Alameda County Office of Education

"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."

– Jeannine Richardson
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