The district believed it faced enrollment issues and needed professional development for its newly formed key communicators. The ad hoc team wanted a communication plan and wrap-around support to get started.
NS did extensive research on the district to determine the best course of action. After reviewing the data, we discovered the district should expect an increase in birth rates and pivoted the work to an engagement strategy. We assisted the district to develop an updated logo and brand kit for cohesive and elevated storytelling.
NS provided communication training, including elements of our public relations training modules, newsletter platform training, social media, Canva, and photography. The training was essential to help them effectively utilize the community engagement plan provided and will support their work moving forward, pointing stakeholders to the #WascoWay.
Through group training, Wasco Elementary Union School District employees developed the necessary skills to use communication tools to support their engagement efforts. A key function of training was to develop a calendar and cadence of work. From photography to graphic design, the team members could effectively create work products for publication and continuation of the communication plan.
"I appreciate Nichols Strategies' willingness to listen, provide trusted counsel on so many topics, and their ability to act quickly to our communication needs."
"Their Bespoke style of communications and strategy is unparalleled, and their responsiveness to our needs at any time was unmatched. Without reservation, NS will provide your educational organization with an expert team of professionals who know their craft and how it applies to education."
"A hallmark of their partnership, the team from Nichols Strategies intentionally focused on deeply understanding SCUSD's community context in order to integrate existing district structures, tools, and systems that allowed for seamless implementation of a customized strategic communication plan."
"I think they have the ability to be a strategy partner. It's not like they have a menu and they say, do you want the number 6? It's a lot of back and forth, relational, conversational, exploratory conversations to see what underlies the issue or the opportunity that is available."
"The team is forward-thinking, has expertise in working with education leaders, and is viewed as thought leaders within the K-12 school and public relations community."