The RPIE Lab is a six-month virtual cohort for school communicators who are ready to stop being reactive — and start being indispensable.
We’ve sat where you’re sitting: feeling the gap between the tactical work filling your days and the strategic work you know your organization needs.
We built the RPIE Lab to empower professionals like you to do work that matters — and to make sure your seat at the table is secure.
Join us on Oct. 8 for our free introductory webinar, “Inside the RPIE Lab“
Let’s build something that matters
The RPIE Lab guides you through the four-step strategic communications process — research, planning, implementation and evaluation — with the support of expert mentors, AI tools, and a community of peers.
The RPIE Lab is:
- Practitioner led: You’ll be guided by two veteran school communications professionals with decades of experience
- AI-powered: Between sessions, AI serves as your thinking partner — replacing the blank page with tailored prompts that guide your thinking and turning your research data into clear, actionable insights.
- Community-driven: You’ll join a community of peers from across the country and learn as much from each other as from the framework itself.
Together, we’ll explore how RPIE works in the real world. You’ll test ideas, build strategies and come away with the tools to build your own strategic plan from the ground up.
Register for The RPIE Lab today
Join us for Session 1
The first RPIE Lab session is free and open to all — no strings attached. If you want to keep going, you can join us for the full cohort.
In Session 1, you’ll receive:
- A behind-the-scenes look at a real strategic communications plan — and the impact it made;
- A plain-language walkthrough of the RPIE process — no jargon, no overwhelm, just clarity; and
- A live demo of how AI can jump-start your strategic planning process.
RSVP today for Inside the RPIE Lab: A Free Webinar for School Communicators and take the first step toward becoming the communicator your district can’t afford to lose.
RPIE Lab Schedule
The RPIE Lab meets monthly via Zoom for hands-on instruction and learning. Meetings are held on the second Thursday of each month at 11 AM Pacific/2 PM Eastern. The 2026-27 session schedule is as follows:
- Oct. 8 (free webinar)
- Nov. 12
- Dec. 10
- Jan. 14
- Feb. 11
- March 18
Invest in your communications future
For $399, you’ll gain the framework, tools and confidence to go from reactive order-taker to strategic thinker in just six months. Register today to start your journey.