First impressions go a long way, especially when it comes to the impression a school makes on the families of potential students. Open houses are an opportunity to show the community what makes your schools special, highlighting why families should invest in their students’ education at your school. Think from the perspective of a prospective student’s families. What would they want to know about their school? How can you show them in an attention-grabbing way that resonates? Take it to the next level and market your school district to the fullest extent possible with a captivating open house video.
What Elements Make a Great Open House Video?
Campus tour videos need to captivate audiences with strong imagery and/or descriptive information. Getting creative and in depth with your images is key! Drones are one way to take shots of the school from angles that you wouldn’t be able to garner with a regular camera. Blow them away with an aerial tour that shows all of the state-of-the-art components that make your schools impressive. Trinity-Pawling School shows spectacular shots of their institution in the Our Campus Video.
Student and Staff Highlights
Show prospective students the amazing students and staff that make up your district! Ease the fear of new peers and teachers by showcasing them in a positive, friendly, and approachable manner. Examples can include students showcasing their favorite aspects of the school, student leadership projects, or friendly and informative profiles of teachers to really exude “welcome” energy.
Innovation and Technology
Who doesn’t want the latest and greatest when it comes to technology and innovation available to their children? Show off state of the art aspects of your facilities and curriculum, from technology to new gymnasiums, whatever it may be that you are proud to show off. Demonstrating the ways that technology aids students’ education and future is a strong resource to implement in your marketing strategy.
Numbers Don’t Lie
Drop relevant data and statistics that back up the imagery in your video to educate your audience on another level. As you show footage of beautiful images of your campus, add a statistic in your narrative to emphasize something your school excels at. Whether it’s graduation rates, post-graduation employment statistics, or anything else that highlights your students in a positive way, don’t hesitate to use it in your open house video!
Now that you know what it takes to create a compelling open house video, create an outline of how you can capture the magic of your school district factoring in imagery, student/staff highlights, new technology, and data.
Need further direction? We can help paint the picture for your district together-we are only a phone call or email away!