Tag: superintendent

Blog

Navigating Cultural Controversy

It’s all too common to come across school districts in the news facing backlash for a cultural controversy. Perhaps it was a controversial food served during Black History Month, or a classroom activity that upset some of the parents. As a school leader, how do you navigate the crisis successfully?  Cultural backlash can make a […]

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Give your School a Service Check-Up

Have you ever received service so good that you immediately started telling people about it?  Whether it’s a barista who went the extra mile to spell your name correctly on your coffee cup, or the relief of reaching a real live customer service representative (not a bot) who can help resolve your problem, a small […]

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What To Do During a First Amendment Audit

  As a superintendent, you know your day is going to be full of tasks, both little and big. So, the last thing you want to deal with is a stranger suddenly entering your workplace and recording everything they see. You have never seen this person, but they walk around confidently, examining every last inch […]

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Blog, Education, Tips

Navigating Budget Communications for School District Leaders

From California to Massachusetts, school districts across the nation are bracing for steep cuts to education funding. How can school leaders best keep communities informed while navigating this challenging fiscal environment?  Look and listen  Too often, leaders hesitate to communicate in the face of uncertainty. But this risky strategy can leave your audiences vulnerable to […]

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Communication Strategies that Help Boost Enrollment

Strong enrollment rates are critical to the continued success of any school district! With school enrollment dates soon approaching, a savvy communication strategy is a key component to a high enrollment rate.  Elevate your district’s enrollment communication with the following ways: Strong Data Determining what data is relevant for your district is an important step. […]

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Leading your District with Empathy

Leading with empathy involves understanding and valuing the emotions, perspectives, and needs of those in your district and community. In a time when the community is often divided, empathy can be used as a powerful tool to unite when communicating with all in your district.  Now, how can one go about leading their district’s communication […]

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Have an Inclusive Holiday Season

What does “the holiday season” mean to you? If you’re like most Americans, your “holiday” of choice is Christmas, with an estimated 85% of people marking that particular holiday. But the popularity of Christmas also means that this season can feel oppressive or lonely for those who don’t celebrate the holiday.  For school leaders who […]

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Highlighting your District: American Education Week

As Thanksgiving approaches, so does American Education Week, observed Nov. 13-17th. Each day of the week has a different theme to honor the hard work of those who run public schools, shining a spotlight on the teachers, classroom professionals, cafeteria staff and other educators that make an impact in students’ lives. As a leader in […]

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Feedback and surveys: Keeping your Promise to the Community

As the end of the calendar year draws near, many districts may be reaching out to parents, guardians, students and staff with surveys to better evaluate their school climate and culture. This annual exercise can provide valuable insight. But if this is the only time during the year that you seek feedback from these audiences, […]

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Blog

When is it Time for a Website Redesign?

Your school’s website is the main platform to broadcast what your district has to offer, making it one of your most valuable marketing tools. Whether prospective students and families are looking for enrollment information, or community members are looking for the latest news, the website is the first stop! Ensuring that your website is up-to-date […]

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