Brian Smith

Communications Assistant

As a recent graduate from California State University, Sacramento, Brian is diving head-first into the world of school PR. Having been interested in a career in education from a young age, Brian was delighted to be given the opportunity to work with Nichols Strategies. Brian entered college right after high school, even though he was still unsure what he wanted to do for a career. After a little bit of time, three degree changes, and a stint as a general manager at a smoothie shop, Brian was able to find a career that he is truly excited about! Knowing that what he does will provide a younger generation with greater opportunities brings him sincere joy. Having spent many years in the restaurant industry has provided him with skills in guest relations, hospitality, and flexibility. He is now looking for ways to bring those skills to the world of school PR. When not working at Nichols Strategies, you can find him working in a couple of different bars across Sacramento, crafting fancy cocktails, or trying to cook overly complex meals at home. Brian resides in Sacramento, California.

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Why Public Education

Why Public Education?

Growing up, I’ve always wanted to be a teacher. I had many other career ideas, but that one was usually at the top of the list. I’ve always viewed public education as one of the most valuable things to a young person, and I know that a strong education system can shape them into a person with great potential. Even though I loved the idea of education, by the end of high school, I needed a little break and wanted to travel. However, instead of doing that, I went straight into college. My heart wasn’t in it, and being there left me a little jaded about education in general, so I dropped out for a few years to find myself. A few years later, my passion for school was reignited. Three years and one degree later, I have been given the opportunity to work in public education through Nichols Strategies. Everything came full circle for me, and I’m excited to help in the field I’ve always cared so much for.

Brian Smith

Public School Flashback

I didn’t do a whole lot in public school. I avidly avoided sports, clubs, and other extracurriculars like the plague. That was until I heard they were gearing up for the spring musical. That year was going to be Fiddler on the Roof, a classic! I’ve always wanted to get into the theater, but I was timid back then, and I had this silly inclination that others would judge me for doing so. I talked with the person organizing the musical, our school’s theater teacher, and expressed my interest and trepidations. The amount of kindness she gave me through that conversation has never left me. She was encouraging and validating, giving me the confidence to try out. That little moment may not have changed my life, but it meant a lot to me at the time, and it’s one of my favorite school memories. And in case you were wondering, I got the role of the innkeeper.