Intentional Impressions
Glenn Robbins knows you only get one chance to make a first impression. So he checks his ego at the door and confidently walks into the room in his version of a power suit. That’s why people notice. Whether it’s an Elf on the Shelf suit, a leprechaun mascot suit, a patterned camouflage dress suit, […]
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Bespoke Insights: NOLA-PS
NOLA Public Schools Superintendent Avis Williams isn’t too shy to lead the narrative when it comes to sharing the story of her school district. Once upon a time, she herself was a painfully shy student, whose passion for teaching propelled her into the realm of education. As a result of speaking in front of classrooms […]
Read More »Superintendents: The District’s Lead Communicator
Aaron Resendez can talk with the best of them, especially about the McFarland Unified School District. The Superintendent of the small town district of just under 3,500 students is genuine about his passion for the students and the families that make up the tight-knit agricultural community located two hours north of Los Angeles. So when […]
Read More »Command the Camera
Even through his thick Cajun-accent, Joe Trahan is crystal clear when it comes to handling tough media questions. No comment or short answers won’t cut it and is a missed opportunity for your school district. “A lot of times people stop with just an answer,” said Trahan, a veteran communicator and founder of Trahan & […]
Read More »A New Year’s Resolution to Follow Through On: Updating Safety Plans
Happy New Year, School District communicators, As the new year gets underway, one thing we encourage school district superintendents and communications professionals to do is dust off those districtwide safety plans and check that they are up to date. Before the winter break, news media, authorities, and school districts warned families and communities about school social […]
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