Breaking Your Own News

The days of “extra, extra, read all about it” are gone. Newsrooms have shrunk and consolidated and news consumers have other options in the palm of their hands. So what are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. […]

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Land Acknowledgement 101: Honoring Native American Heritage

School districts acknowledge numerous holidays, traditions, and observances throughout the year, but do we acknowledge the native land that our communities are on? One way to consider honoring Native American heritage throughout the year is to implement the practice of land acknowledgement at public functions. Kicking off school events and gatherings with acknowledgment of the […]

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Effective Communication Across Your District

One shoe does not fit all when it comes to communicating important messages to school districts and families. In fact, better communication with families fosters relationships centered in trust, ultimately improving the student’s success. In the effort to bolster communication efforts for your community, evaluating the current systems in place and considering new ones is critical. […]

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It Takes a Village: Tackling Rising Childhood Obesity

Nutrition serves as the building blocks of a solid foundation, making the issue of childhood obesity, highlighted during the month of September, increasingly important to educators. Impacting one in six youth according to the National Children’s Health Survey, obesity disproportionately affects minorities as well as low-income students.   Remaining innovative in solutions by collaborating with community […]

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Why Latinx?

Why Latinx? The answer-inclusion for the 62.1 million diverse and intersectional identities that make up the culture. As a school leader, taking cultural relevancy into account is paramount as conversations around inclusion become more prominent. Incorporating Latinx into the conversation, policies and community engagement within your district’s plan will elevate the district’s mission and values […]

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The Essential 10: Photos Every District Needs

Photos are your school district website’s best friend because, done well, they brighten up any page and allow you to bring your district’s story to life. In an era dominated by photo and video-driven social media, photos can be the difference between winning or losing the 7-Second Rule – the amount of time to capture […]

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TikTok it to the Top: A Tale of One Superintendent’s Social Media Success

Georgeanne Warnock jumped on TikTok as a way to troll her four school-age sons, which grew into an opportunity to influence her educational peers on TikTok. Georgeanne, superintendent of Terrell Independent School District, joined TikTok as an entertaining way to keep up with her teenagers, a demographic that spends an average of 75 minutes per […]

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In a Crisis? Image Restoration Theory to the Rescue

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffet  When a crisis hits your district, tapping into the Image Restoration Theory can be key to salvaging the crisis and the career you have worked earnestly to build. Introduced by […]

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NSPRA 2022: Innovations and Insight in the Windy City

What does the crossroad of innovation and transformation look like for school superintendents as communicators? The Nichols Strategies team joined newbies and vets alike in the Windy City to find out and to offer our own take from the National School Public Relations Association’s annual seminar. NSPRA provided an abundance of tips and tricks to […]

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Command the Camera

Even through his thick Cajun-accent, Joe Trahan is crystal clear when it comes to handling tough media questions. No comment or short answers won’t cut it and is a missed opportunity for your school district. “A lot of times people stop with just an answer,” said Trahan, a veteran communicator and founder of Trahan & […]

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