Finding Common Grounds at NSPRA 2024
Celebrating and learning with our school PR colleagues in Bellevue, Wa.
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Website Updates That Build Back-to-School Trust
Website updates are a critical way schools can build trust with their audience. Follow these tips to update your site this back-to-school season.
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Nichols Strategies Announces New Vice President
The award-winning Emily Popek, APR, brings a breadth of experience as the newly appointed Vice President of Strategic Communications for Nichols Strategies. Emily’s background in news, coupled with eight years of experience working with school district leaders, provides her with a wealth of knowledge for leadership at Nichols Strategies. She holds a bachelor’s degree from […]
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Happy School Communicators Day: Why School PR is Important
Amidst the complexities of the educational ecosystem, effective communication is the cornerstone of success. School communications and public relations serves as the bridge between school districts and the wider community. The pivotal role of strong communicators in the school system shapes perceptions, fosters trust, and drives positive incomes for the district, making school communications an […]
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Sharpen Your Image: Managing a School Brand Refresh
Your school brand is the face you show to the world. Know when to refresh your brand, or when it's time for a complete overhaul.
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Have you heard? Managing the flow of information
When something important happens, we care a great deal about how we find out. School leaders have a responsibility to bear this in mind when breaking news to your school community. But how do you decide whom to tell, and when and how to tell them?
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You, Me, I, or We? Finding Your Voice
Education leaders are responsible for a variety of messages. Some messages are straightforward and businesslike, while others require more nuance. But a key part of how we set the tone comes from how we address our audience.
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Navigating Cultural Controversy
It’s all too common to come across school districts in the news facing backlash for a cultural controversy. As a school leader, how do you navigate the crisis successfully?
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Give your School a Service Check-Up
Try these tips to ensure that your community's experiences reflect your school's mission, vision, and core values.
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What To Do During a First Amendment Audit
A First Amendment audit can be stressful for you and your staff. Learn more about how to manage these situations effectively and responsibly.
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