Evaluating Your Communication Efforts: Goal Setting
This is the first in a two-part series of blog posts about evaluating your school district’s communications efforts. When one of your teachers’ steps into the classroom, their goals are usually very clear. State standards and grade-level targets create specific expectations for what students will be expected to achieve over the course of the school […]
Read More »Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉
Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉ The path to the superintendent’s seat draws on many skills, including a personal communication style. However, having the gift of gab or the ability to connect with others may no longer be sufficient when it comes to seeking engagement with one’s community. Intentional […]
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A Passion for Connection: Teacher’s ‘Gen Z History’ Goes Viral on TikTok
Whether it's her high school history students or her thousands of TikTok followers, teacher Lauren Cella's goal is the same: connection.
Read More »Unraveling the Logo Design Paradox: A Guide to Avoiding Legal Pitfalls
In the digital era, a school’s logo is more than just a symbol – it’s an identifier, inspires unity, communicates core values, and an emblem of professionalism. As district leaders, it’s your duty to ensure that your logo accurately reflects your institution’s values and is protected. But creating a logo can be akin […]
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Harnessing the Power of Artificial Intelligence in Public Education
Artificial Intelligence (AI) is not merely a sci-fi concept anymore; it’s a present reality transforming various sectors, including education. As the superintendents of school districts, it’s essential to understand the impacts and opportunities AI presents to optimize and enhance the way you deliver education in schools. Changing the teaching and learning landscape. The New York […]
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Introducing Superintendent-In-Residence Dr. Michele Bowers
What better way to support the needs of superintendents than with the wisdom of an in-house, seasoned former superintendent? Nichols Strategies is proud to announce partnership with Superintendent-In-Residence, Dr. Michele Bowers, a leader in education with a 30-year track record of leadership, innovation, and equity under her belt. A trailblazer by nature, Bowers has the […]
Read More »Logo 101: Designing Your Best School Logo Yet
A school logo is an important visual representation of a school’s identity and values, showcasing what your school stands for to the community and beyond. Your logo is found on just about anything- from uniforms and office items to apparel, so you will want to be sure to get it right! Here are some […]
Read More »Using Canva to the Max: Creating Videos in Canva
Canva is a top resource when it comes to daily content creation needs and making graphics on the fly. Canva’s lesser known video feature takes content creation to the next level! In this increasingly digital world, videos are a prevalent source for information. According to Wyzowl, 91% of consumers would like to see more video […]
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Five Things Every Magnet School Promotion Must Have
You’re a Superintendent with magnet schools. We know that the specialized programs and curriculum attract a diverse group of students and should be celebrated within the district. Since the purpose of a magnet school is to attract students, what steps are your district (or magnet school) taking to ensure that the message of a magnet […]
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Why Putting Your Engagement Eggs in Someone’s Basket is a Risky Move
The changing digital landscape has many brands considering their next step on social media channels, like Twitter and TikTok. Recently, shifts in Twitter policy and TikTok privacy safeguards have left some concerned. For districts, this could mean the platforms you purchased to push social media messages may restrict your ability to publish content or to […]
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