Command the Camera

Even through his thick Cajun-accent, Joe Trahan is crystal clear when it comes to handling tough media questions. No comment or short answers won’t cut it and is a missed opportunity for your school district. “A lot of times people stop with just an answer,” said Trahan, a veteran communicator and founder of Trahan & […]

Read More →

A New Year’s Resolution to Follow Through On: Updating Safety Plans

Happy New Year, School District communicators, As the new year gets underway, one thing we encourage school district superintendents and communications professionals to do is dust off those districtwide safety plans and check that they are up to date. Before the winter break, news media, authorities, and school districts warned families and communities about school social […]

Read More →

Rebuilding Trust Through ESSER III Funding

The pandemic has made many things about education infinitely more difficult from supporting student success and retaining high-quality staff, to providing mental health support and connecting with stakeholders. Even on a good day, superintendents can be challenged to find the funding to address these key needs. However, the Elementary and Secondary School Emergency Relief Fund […]

Read More →