Serving the Ring and Not the King (or Queen)

A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional.   A clear […] Read More →

Elevating your District’s Community Stakeholder Relations

When it comes to facilitating your school district’s long term success, community stakeholder support is critical to reach and maintain those goals. Identifying key stakeholders, building meaningful relations and maintaining them heavily relies on trust and open communication. Creating a foundation based on trust requires transparency and ongoing communication practices for a successful relationship between […] Read More →

Land Acknowledgement 101: Honoring Native American Heritage

School districts acknowledge numerous holidays, traditions, and observances throughout the year, but do we acknowledge the native land that our communities are on? One way to consider honoring Native American heritage throughout the year is to implement the practice of land acknowledgement at public functions. Kicking off school events and gatherings with acknowledgment of the […] Read More →

Effective Communication Across Your District

One shoe does not fit all when it comes to communicating important messages to school districts and families. In fact, better communication with families fosters relationships centered in trust, ultimately improving the student’s success. In the effort to bolster communication efforts for your community, evaluating the current systems in place and considering new ones is critical. […] Read More →

Photography 101: Capturing Your District’s Story

We all know the power of photography and the importance of telling the district’s story. What image comes to mind when you think of your schools? We have a few tips to help! #photography As communicators, we must be able to tell the school districts’ stories as effectively as possible. Here are a few photography […] Read More →

It Takes a Village: Tackling Rising Childhood Obesity

Nutrition serves as the building blocks of a solid foundation, making the issue of childhood obesity, highlighted during the month of September, increasingly important to educators. Impacting one in six youth according to the National Children’s Health Survey, obesity disproportionately affects minorities as well as low-income students.   Remaining innovative in solutions by collaborating with community […] Read More →

Why Latinx?

Why Latinx? The answer-inclusion for the 62.1 million diverse and intersectional identities that make up the culture. As a school leader, taking cultural relevancy into account is paramount as conversations around inclusion become more prominent. Incorporating Latinx into the conversation, policies and community engagement within your district’s plan will elevate the district’s mission and values […] Read More →

How are you Celebrating Hispanic Heritage Month?

As a leader in education, honoring Hispanic Heritage month is much more than simply curating culturally themed social media posts, it’s about meeting the needs of the community!  Celebrated between September 15th to October 15th, Hispanic Heritage Month is more important than ever as the growing Latinx community makes up 62.1 million of the population, […] Read More →

Beating them to the Chase in a Crisis

When found in the center of controversial claims, sometimes, beating your accusers to the punch can mitigate the consequences. Known as the “stealing thunder” technique, this crisis communication strategy involves revealing the negative facts/information about yourself or a situation before it is mentioned by the opponent or other individuals.  According to Science Direct, “Stealing thunder […] Read More →

The Essential 10: Photos Every District Needs

Photos are your school district website’s best friend because, done well, they brighten up any page and allow you to bring your district’s story to life. In an era dominated by photo and video-driven social media, photos can be the difference between winning or losing the 7-Second Rule – the amount of time to capture […] Read More →