Show Me What You Got: Elevating Your Annual Report
Annual reports are the perfect opportunity to show the community what your district has accomplished throughout the year. An instrument of accountability, they inform community members about school aims, objectives, achievements, use of resources, and financial performance. Since annual reports can directly impact essential measures like funding, producing a […]
Read More »Using Canva to the Max: Creating Videos in Canva
Canva is a top resource when it comes to daily content creation needs and making graphics on the fly. Canva’s lesser known video feature takes content creation to the next level! In this increasingly digital world, videos are a prevalent source for information. According to Wyzowl, 91% of consumers would like to see more video […]
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Five Things Every Magnet School Promotion Must Have
You’re a Superintendent with magnet schools. We know that the specialized programs and curriculum attract a diverse group of students and should be celebrated within the district. Since the purpose of a magnet school is to attract students, what steps are your district (or magnet school) taking to ensure that the message of a magnet […]
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Why Putting Your Engagement Eggs in Someone’s Basket is a Risky Move
The changing digital landscape has many brands considering their next step on social media channels, like Twitter and TikTok. Recently, shifts in Twitter policy and TikTok privacy safeguards have left some concerned. For districts, this could mean the platforms you purchased to push social media messages may restrict your ability to publish content or to […]
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Rep Your School! 5 Ways to Leverage Public School Week on Social Media
The hard work and dedication demonstrated by your school district deserves to be recognized-and Public Schools Week is the perfect opportunity to do so! Held during February 27th to March 3rd Public Schools Week is a designated time for school leaders, administrators, teachers, school board members and parents to host events for their communities and […]
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Actions Speak Louder Than Words
A superintendent’s to-do list is never complete. There’s always a new idea to consider. It’s no different for us at Nichols Strategies. This year, we are debuting a new website designed to help school leaders understand our services. Perhaps as a school leader, you’re thinking about ensuring your families and employees understand the brand promise […]
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Serving the Ring and Not the King (or Queen)
A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional. A clear understanding […]
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Elevating your District’s Community Stakeholder Relations
When it comes to facilitating your school district’s long term success, community stakeholder support is critical to reach and maintain those goals. Identifying key stakeholders, building meaningful relations and maintaining them heavily relies on trust and open communication. Creating a foundation based on trust requires transparency and ongoing communication practices for a successful relationship between […]
Read More »Breaking Your Own News
The days of “extra, extra, read all about it” are gone. Newsrooms have shrunk and consolidated and news consumers have other options in the palm of their hands. So what are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. […]
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Land Acknowledgement 101: Honoring Native American Heritage
School districts acknowledge numerous holidays, traditions, and observances throughout the year, but do we acknowledge the native land that our communities are on? One way to consider honoring Native American heritage throughout the year is to implement the practice of land acknowledgement at public functions. Kicking off school events and gatherings with acknowledgment of the […]
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