Superintendents: The District’s Lead Communicator

Aaron Resendez can talk with the best of them, especially about the McFarland Unified School District. The Superintendent of the small town district of just under 3,500 students is genuine about his passion for the students and the families that make up the tight-knit agricultural community located two hours north of Los Angeles. So when […]

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Command the Camera

Even through his thick Cajun-accent, Joe Trahan is crystal clear when it comes to handling tough media questions. No comment or short answers won’t cut it and is a missed opportunity for your school district. “A lot of times people stop with just an answer,” said Trahan, a veteran communicator and founder of Trahan & […]

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A New Year’s Resolution to Follow Through On: Updating Safety Plans

Happy New Year, School District communicators, As the new year gets underway, one thing we encourage school district superintendents and communications professionals to do is dust off those districtwide safety plans and check that they are up to date. Before the winter break, news media, authorities, and school districts warned families and communities about school social […]

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Nichols Strategies Expands Team

SACRAMENTO — Nichols Strategies hired nationally recognized communicator and school public relations expert Lesley Bruinton as its Executive Vice President. Bruinton, who has more than 20 years of strategic and crisis communication and superintendent counsel, will help guide Nichols Strategies to expand to new markets. She brings deep knowledge in communications planning, leadership, social media, […]

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Rebuilding Trust Through ESSER III Funding

The pandemic has made many things about education infinitely more difficult from supporting student success and retaining high-quality staff, to providing mental health support and connecting with stakeholders. Superintendents can be challenged to find the funding to address these key needs even on a good day. However, the Elementary and Secondary School Emergency Relief Fund […]

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