Have you heard? Managing the flow of information
When something important happens, we care a great deal about how we find out. School leaders have a responsibility to bear this in mind when breaking news to your school community. But how do you decide whom to tell, and when and how to tell them?
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You, Me, I, or We? Finding Your Voice
Education leaders are responsible for a variety of messages. Some messages are straightforward and businesslike, while others require more nuance. But a key part of how we set the tone comes from how we address our audience.
Read More »Logo 101: Designing Your Best School Logo Yet
A school logo is an important visual representation of a school’s identity and values, showcasing what your school stands for to the community and beyond. Your logo is found on just about anything- from uniforms and office items to apparel, so you will want to be sure to get it right! Here are some […]
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Newsletter 101: Best Practices
When it comes to updating the community on all things school news, your newsletter is one of the main sources of information. While you want your audience to remain informed, overloading your newsletter with a heavy amount of text or too many images can be distracting. Balance is key! Ensure the messaging of your newsletter […]
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