Breaking Your Own News

The days of “extra, extra, read all about it” are gone. Newsrooms have shrunk and consolidated and news consumers have other options in the palm of their hands. So what are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. […]

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Photography 101: Capturing Your District’s Story

We all know the power of photography and the importance of telling the district’s story. What image comes to mind when you think of your schools? We have a few tips to help! #photography As communicators, we must be able to tell the school districts’ stories as effectively as possible. Here are a few photography […]

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