Building your Brand as a Superintendent
As the leader of a school district, your district’s brand goes hand in hand with how you’re perceived by students and families throughout your community. When it comes to setting standards for the brand, strategy and visibility are factors to include when building a brand that is a driving force within the community. Just like […]
Read More »Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉
Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉ The path to the superintendent’s seat draws on many skills, including a personal communication style. However, having the gift of gab or the ability to connect with others may no longer be sufficient when it comes to seeking engagement with one’s community. Intentional […]
Read More »Elevating Employee Recruitment Strategy in Your District
With staffing shortages facing school districts across the country, employee recruitment is a more vital tool than ever before. Fifty-five percent of educators plan to leave the field early according to the source “we are teachers”, making employee recruitment a top priority for school leaders. Is your district currently using video in your employee recruitment […]
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A Passion for Connection: Teacher’s ‘Gen Z History’ Goes Viral on TikTok
Whether it's her high school history students or her thousands of TikTok followers, teacher Lauren Cella's goal is the same: connection.
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Locked Out? Navigating a Locked-Out School Social Media Account
It’s never fun being locked out. These five tips will help you proactively avoid a potentially disastrous social media or website lockout before it happens.
Read More »Unraveling the Logo Design Paradox: A Guide to Avoiding Legal Pitfalls
In the digital era, a school’s logo is more than just a symbol – it’s an identifier, inspires unity, communicates core values, and an emblem of professionalism. As district leaders, it’s your duty to ensure that your logo accurately reflects your institution’s values and is protected. But creating a logo can be akin […]
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Harnessing the Power of Artificial Intelligence in Public Education
Artificial Intelligence (AI) is not merely a sci-fi concept anymore; it’s a present reality transforming various sectors, including education. As the superintendents of school districts, it’s essential to understand the impacts and opportunities AI presents to optimize and enhance the way you deliver education in schools. Changing the teaching and learning landscape. The New York […]
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Introducing Superintendent-In-Residence Dr. Michele Bowers
What better way to support the needs of superintendents than with the wisdom of an in-house, seasoned former superintendent? Nichols Strategies is proud to announce partnership with Superintendent-In-Residence, Dr. Michele Bowers, a leader in education with a 30-year track record of leadership, innovation, and equity under her belt. A trailblazer by nature, Bowers has the […]
Read More »Maximizing LinkedIn for School Districts
Renowned as the social media platform for networking opportunities, professional development tips, and business updates, LinkedIn is often underutilized by school districts and school leaders. With over 700 million users, LinkedIn is an ideal avenue to reach out to educators, business leaders, and community members alike. Using LinkedIn Strategically for Your District: […]
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Telling Your School’s Story With Strong Testimonials
Telling the story of your school district is essential to garnering new students and families. Strong testimonials from current students, alumni, and faculty members is a great way to control the narrative, highlighting the unique aspects that make an education at your district special. 88% of people trust testimonials and reviews as much as […]
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