Rep Your School! 5 Ways to Leverage Public School Week on Social Media
The hard work and dedication demonstrated by your school district deserves to be recognized-and Public Schools Week is the perfect opportunity to do so! Held during February 27th to March 3rd Public Schools Week is a designated time for school leaders, administrators, teachers, school board members and parents to host events for their communities and […]
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Actions Speak Louder Than Words
A superintendent’s to-do list is never complete. There’s always a new idea to consider. It’s no different for us at Nichols Strategies. This year, we are debuting a new website designed to help school leaders understand our services. Perhaps as a school leader, you’re thinking about ensuring your families and employees understand the brand promise […]
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Serving the Ring and Not the King (or Queen)
A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional. A clear understanding […]
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Elevating your District’s Community Stakeholder Relations
When it comes to facilitating your school district’s long term success, community stakeholder support is critical to reach and maintain those goals. Identifying key stakeholders, building meaningful relations and maintaining them heavily relies on trust and open communication. Creating a foundation based on trust requires transparency and ongoing communication practices for a successful relationship between […]
Read More »Breaking Your Own News
The days of “extra, extra, read all about it” are gone. Newsrooms have shrunk and consolidated and news consumers have other options in the palm of their hands. So what are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. […]
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Land Acknowledgement 101: Honoring Native American Heritage
School districts acknowledge numerous holidays, traditions, and observances throughout the year, but do we acknowledge the native land that our communities are on? One way to consider honoring Native American heritage throughout the year is to implement the practice of land acknowledgement at public functions. Kicking off school events and gatherings with acknowledgment of the […]
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Effective Communication Across Your District
One shoe does not fit all when it comes to communicating important messages to school districts and families. In fact, better communication with families fosters relationships centered in trust, ultimately improving the student’s success. In the effort to bolster communication efforts for your community, evaluating the current systems in place and considering new ones is critical. […]
Read More »Photography 101: Capturing Your District’s Story
We all know the power of photography and the importance of telling the district’s story. What image comes to mind when you think of your schools? We have a few tips to help! #photography As communicators, we must be able to tell the school districts’ stories as effectively as possible. Here are a few photography […]
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It Takes a Village: Tackling Rising Childhood Obesity
Nutrition serves as the building blocks of a solid foundation, making the issue of childhood obesity, highlighted during the month of September, increasingly important to educators. Impacting one in six youth according to the National Children’s Health Survey, obesity disproportionately affects minorities as well as low-income students. Remaining innovative in solutions by collaborating with community […]
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Beating them to the Chase in a Crisis
When found in the center of controversial claims, sometimes, beating your accusers to the punch can mitigate the consequences. Known as the “stealing thunder” technique, this crisis communication strategy involves revealing the negative facts/information about yourself or a situation before it is mentioned by the opponent or other individuals. According to Science Direct, “Stealing thunder […]
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