Emily Popek, APR
…Emily produced award-winning communications work, including directing communications for a statewide initiative to support diversity, equity, and inclusion in K-12 education. A veteran journalist, Emily has written for the New…
Santa Clara Unified School District
Dr. Michele Bowers
…families to elevate their voices, empowering them to navigate educational systems and institutions of higher learning successfully. Dr. Bowers is the first woman and African American to be appointed Superintendent…
Vallejo City Unified School District
Mary Perry
Mary’s journey into the world of communications began early in life when, at age seven, she won a writing competition. Her story gave humanity to simple flowers, and she has…
In a Crisis? Image Restoration Theory to the Rescue
…to know that the catering company would serve pork. C.) Provocation- Claim that the act was committed in response to another wrongful act. D.) Good Intentions-Proclaiming that it was not…
Are You Grateful?
…(n.d.). “5 Morning rituals that help me win the day.” https://tim.blog/wp-content/uploads/2018/07/5-morning-rituals-that-help-me-win-the-day-july2018.pdf Martin, Sharon. (2017. Oct 31). The Power of Gratitude: 30 Gratitude Journal Prompts. https://www.livewellwithsharonmartin.com/the-power-of-gratitude-30-days-of-gratitude-journal-prompts/ Diary of a…
Show Me What You Got: Elevating Your Annual Report
Annual reports are the perfect opportunity to show the community what your district has accomplished throughout the year. An instrument of accountability, they inform community members about school aims,…
Harnessing the Power of Artificial Intelligence in Public Education
…ethical considerations of AI. Open, transparent communication about how AI is being used, and why, will be vital to gaining trust and buy-in from the school community. AI is a…
Breaking Your Own News
…and publish. Whatever medium you choose, you have between three to seven seconds before your audience decides to keep going or move on. So make it compelling. If your communications…