Effective Communication Across Your District

One shoe does not fit all when it comes to communicating important messages to school districts and families. In fact, better communication with families fosters relationships centered in trust, ultimately improving the student’s success. In the effort to bolster communication efforts for your community, evaluating the current systems in place and considering new ones is critical. […]

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How are you Celebrating Hispanic Heritage Month?

As a leader in education, honoring Hispanic Heritage month is much more than simply curating culturally themed social media posts, it’s about meeting the needs of the community!  Celebrated between September 15th to October 15th, Hispanic Heritage Month is more important than ever as the growing Latinx community makes up 62.1 million of the population, […]

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The Essential 10: Photos Every District Needs

Photos are your school district website’s best friend because, done well, they brighten up any page and allow you to bring your district’s story to life. In an era dominated by photo and video-driven social media, photos can be the difference between winning or losing the 7-Second Rule – the amount of time to capture […]

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Back to School Blues? Beat It…With a Plan!

From filling in at the last minute as a substitute teacher, to navigating ever changing Covid regulations, superintendents are approaching the 2022 school year balancing more roles than ever. The tool needed in every school district leader’s back pocket to avoid constant crisis communication management and beat any back to school blues? Proactive communications strategies […]

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In a Crisis? Image Restoration Theory to the Rescue

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffet  When a crisis hits your district, tapping into the Image Restoration Theory can be key to salvaging the crisis and the career you have worked earnestly to build. Introduced by […]

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NSPRA 2022: Innovations and Insight in the Windy City

What does the crossroad of innovation and transformation look like for school superintendents as communicators? The Nichols Strategies team joined newbies and vets alike in the Windy City to find out and to offer our own take from the National School Public Relations Association’s annual seminar. NSPRA provided an abundance of tips and tricks to […]

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Nichols Strategies Expands Team

SACRAMENTO — Nichols Strategies hired nationally recognized communicator and school public relations expert Lesley Bruinton as its Executive Vice President. Bruinton, who has more than 20 years of strategic and crisis communication and superintendent counsel, will help guide Nichols Strategies to expand to new markets. She brings deep knowledge in communications planning, leadership, social media, […]

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