When Your Story Gets Spoiled
We’ve all seen it happen — you’ve got the perfect feel-good story to share on your district’s social media channels, complete with images showing the smiling faces of your school community. But when you check to see how many likes it’s gotten, you quickly see that things have gone off the rails. The comments aren’t […]
Read More »Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉
Superintendents Didn’t Go to School for This: On-the-Job Training for Communication Challenges⁉ The path to the superintendent’s seat draws on many skills, including a personal communication style. However, having the gift of gab or the ability to connect with others may no longer be sufficient when it comes to seeking engagement with one’s community. Intentional […]
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A Passion for Connection: Teacher’s ‘Gen Z History’ Goes Viral on TikTok
Whether it's her high school history students or her thousands of TikTok followers, teacher Lauren Cella's goal is the same: connection.
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Locked Out? Navigating a Locked-Out School Social Media Account
It’s never fun being locked out. These five tips will help you proactively avoid a potentially disastrous social media or website lockout before it happens.
Read More »Gearing Up For Graduation
The excitement and emotion at the hallmark of graduation season is upon us! Capturing the momentum and using it to highlight the student body’s accomplishments is a prime way to showcase the strength of your school district, and what distinguishes you from the rest. Check out our eight tips to create your best school […]
Read More »Logo 101: Designing Your Best School Logo Yet
A school logo is an important visual representation of a school’s identity and values, showcasing what your school stands for to the community and beyond. Your logo is found on just about anything- from uniforms and office items to apparel, so you will want to be sure to get it right! Here are some […]
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Why Putting Your Engagement Eggs in Someone’s Basket is a Risky Move
The changing digital landscape has many brands considering their next step on social media channels, like Twitter and TikTok. Recently, shifts in Twitter policy and TikTok privacy safeguards have left some concerned. For districts, this could mean the platforms you purchased to push social media messages may restrict your ability to publish content or to […]
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