Category: Tips

Blog, Tips

Newsletter 101: Best Practices

When it comes to updating the community on all things school news, your newsletter is one of the main sources of information. While you want your audience to remain informed, overloading your newsletter with a heavy amount of text or too many images can be distracting. Balance is key! Ensure the messaging of your newsletter […]

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Education, NS News, Tips

Using Canva to the Max: Creating Videos in Canva

Canva is a top resource when it comes to daily content creation needs and making graphics on the fly. Canva’s lesser known video feature takes content creation to the next level! In this increasingly digital world, videos are a prevalent source for information. According to Wyzowl, 91% of consumers would like to see more video […]

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Education, NS News, Tips

Five Things Every Magnet School Promotion Must Have

You’re a Superintendent with magnet schools. We know that the specialized programs and curriculum attract a diverse group of students and should be celebrated within the district. Since the purpose of a magnet school is to attract students, what steps are your district (or magnet school) taking to ensure that the message of a magnet […]

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Education, NS News, Tips

Why Putting Your Engagement Eggs in Someone’s Basket is a Risky Move

The changing digital landscape has many brands considering their next step on social media channels, like Twitter and TikTok. Recently, shifts in Twitter policy and TikTok privacy safeguards have left some concerned. For districts, this could mean the platforms you purchased to push social media messages may restrict your ability to publish content or to […]

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Education, NS News, Tips

Rep Your School! 5 Ways to Leverage Public School Week on Social Media

The hard work and dedication demonstrated by your school district deserves to be recognized-and Public Schools Week is the perfect opportunity to do so! Held during February 27th to March 3rd Public Schools Week is a designated time for school leaders, administrators, teachers, school board members and parents to host events for their communities and […]

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Education, NS News, Tips

Actions Speak Louder Than Words

A superintendent’s to-do list is never complete. There’s always a new idea to consider. It’s no different for us at Nichols Strategies. This year, we are debuting a new website designed to help school leaders understand our services. Perhaps as a school leader, you’re thinking about ensuring your families and employees understand the brand promise […]

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Education, NS News, Tips

Serving the Ring and Not the King (or Queen)

A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional. A clear understanding […]

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Education, NS News, Tips

Elevating your District’s Community Stakeholder Relations

When it comes to facilitating your school district’s long term success, community stakeholder support is critical to reach and maintain those goals. Identifying key stakeholders, building meaningful relations and maintaining them heavily relies on trust and open communication. Creating a foundation based on trust requires transparency and ongoing communication practices for a successful relationship between […]

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NS News, Tips

Breaking Your Own News

The days of “extra, extra, read all about it” are gone. Newsrooms have shrunk and consolidated and news consumers have other options in the palm of their hands. So what are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. […]

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Education, NS News, Tips

Land Acknowledgement 101: Honoring Native American Heritage

School districts acknowledge numerous holidays, traditions, and observances throughout the year, but do we acknowledge the native land that our communities are on? One way to consider honoring Native American heritage throughout the year is to implement the practice of land acknowledgement at public functions. Kicking off school events and gatherings with acknowledgment of the […]

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