Maximizing LinkedIn for School Districts
Renowned as the social media platform for networking opportunities, professional development tips, and business updates, LinkedIn is often underutilized by school districts and school leaders. With over 700 million users, LinkedIn is an ideal avenue to reach out to educators, business leaders, and community members alike. Using LinkedIn Strategically for Your District: […]
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Telling Your School’s Story With Strong Testimonials
Telling the story of your school district is essential to garnering new students and families. Strong testimonials from current students, alumni, and faculty members is a great way to control the narrative, highlighting the unique aspects that make an education at your district special. 88% of people trust testimonials and reviews as much as […]
Read More »Gearing Up For Graduation
The excitement and emotion at the hallmark of graduation season is upon us! Capturing the momentum and using it to highlight the student body’s accomplishments is a prime way to showcase the strength of your school district, and what distinguishes you from the rest. Check out our eight tips to create your best school […]
Read More »Logo 101: Designing Your Best School Logo Yet
A school logo is an important visual representation of a school’s identity and values, showcasing what your school stands for to the community and beyond. Your logo is found on just about anything- from uniforms and office items to apparel, so you will want to be sure to get it right! Here are some […]
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Building Stronger Schools: The Importance of Community Engagement in School Districts
Building a strong community within a school district is vital for creating a positive and supportive learning environment for students. In addition, engaging with the community can bring a wealth of benefits for both the district and the community as a whole. First and foremost, community engagement helps build the district’s trust and support. When […]
Read More »Intentional Impressions
Glenn Robbins knows you only get one chance to make a first impression. So he checks his ego at the door and confidently walks into the room in his version of a power suit. That’s why people notice. Whether it’s an Elf on the Shelf suit, a leprechaun mascot suit, a patterned camouflage dress suit, […]
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Make Your Next Open House a Success!
First impressions go a long way, especially when it comes to the impression a school makes on the families of potential students. Open houses are an opportunity to show the community what makes your schools special, highlighting why families should invest in their students’ education at your school. Think from the perspective of a prospective […]
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Newsletter 101: Best Practices
When it comes to updating the community on all things school news, your newsletter is one of the main sources of information. While you want your audience to remain informed, overloading your newsletter with a heavy amount of text or too many images can be distracting. Balance is key! Ensure the messaging of your newsletter […]
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Actions Speak Louder Than Words
A superintendent’s to-do list is never complete. There’s always a new idea to consider. It’s no different for us at Nichols Strategies. This year, we are debuting a new website designed to help school leaders understand our services. Perhaps as a school leader, you’re thinking about ensuring your families and employees understand the brand promise […]
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Serving the Ring and Not the King (or Queen)
A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional. A clear understanding […]
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