Newsletter 101: Best Practices
When it comes to updating the community on all things school news, your newsletter is one of the main sources of information. While you want your audience to remain informed, overloading your newsletter with a heavy amount of text or too many images can be distracting. Balance is key! Ensure the messaging of your newsletter […]
Read More »Show Me What You Got: Elevating Your Annual Report
Annual reports are the perfect opportunity to show the community what your district has accomplished throughout the year. An instrument of accountability, they inform community members about school aims, objectives, achievements, use of resources, and financial performance. Since annual reports can directly impact essential measures like funding, producing a […]
Read More »Using Canva to the Max: Creating Videos in Canva
Canva is a top resource when it comes to daily content creation needs and making graphics on the fly. Canva’s lesser known video feature takes content creation to the next level! In this increasingly digital world, videos are a prevalent source for information. According to Wyzowl, 91% of consumers would like to see more video […]
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Five Things Every Magnet School Promotion Must Have
You’re a Superintendent with magnet schools. We know that the specialized programs and curriculum attract a diverse group of students and should be celebrated within the district. Since the purpose of a magnet school is to attract students, what steps are your district (or magnet school) taking to ensure that the message of a magnet […]
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Why Putting Your Engagement Eggs in Someone’s Basket is a Risky Move
The changing digital landscape has many brands considering their next step on social media channels, like Twitter and TikTok. Recently, shifts in Twitter policy and TikTok privacy safeguards have left some concerned. For districts, this could mean the platforms you purchased to push social media messages may restrict your ability to publish content or to […]
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Rep Your School! 5 Ways to Leverage Public School Week on Social Media
The hard work and dedication demonstrated by your school district deserves to be recognized-and Public Schools Week is the perfect opportunity to do so! Held during February 27th to March 3rd Public Schools Week is a designated time for school leaders, administrators, teachers, school board members and parents to host events for their communities and […]
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Actions Speak Louder Than Words
A superintendent’s to-do list is never complete. There’s always a new idea to consider. It’s no different for us at Nichols Strategies. This year, we are debuting a new website designed to help school leaders understand our services. Perhaps as a school leader, you’re thinking about ensuring your families and employees understand the brand promise […]
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Serving the Ring and Not the King (or Queen)
A wise mentor once counseled a frazzled school communicator to serve the ring and not the king. It was sage advice considering there had been changes in the superintendent’s office – ones that made the communicator anxious. Perhaps you’re new to the superintendency, or maybe you are onboarding a new communications professional. A clear understanding […]
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Elevating your District’s Community Stakeholder Relations
When it comes to facilitating your school district’s long term success, community stakeholder support is critical to reach and maintain those goals. Identifying key stakeholders, building meaningful relations and maintaining them heavily relies on trust and open communication. Creating a foundation based on trust requires transparency and ongoing communication practices for a successful relationship between […]
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Holiday Essentials for Leaders in Education
The holiday season filled with celebrations, religious observances, and overeating is upon us! We know you are making your lists and checking them twice. Here’s another item to add to your list of to-do’s: using the holidays to connect with your parents, students, staff and the entire school community. While students and fellow staff are […]
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