Command the Camera
Even through his thick Cajun-accent, Joe Trahan is crystal clear when it comes to handling tough media questions. No comment or short answers won’t cut it and is a missed…
Photography 101: Capturing Your Districtβs Story
…https://www.youtube.com/watch?v=xRx5nX6sXqo&t=1030s Popsys, James. (2020, March 19). My BEST Photography Tips for Intermediate/Advanced Photographers. Youtube. https://www.youtube.com/watch?v=FffEPQqGDPc Rowse, Darren. Rule of Thirds in Photography: The Essential Guide. Digital Photography School. https://digital-photography-school.com/rule-of-thirds/ …
Evaluating Your Communication Efforts: Goal Setting
…standards, targets and expectations for district communications. This will help ensure that your district’s priorities can be clearly and effectively communicated to your audiences. Defining a communications goal So how…
You, Me, I, or We? Finding Your Voice
…such as when addressing colleagues or staff. Use “we”: For businesslike communications, matters of procedure, low-stakes issues. Avoid “we”: For high-stakes communications, sensitive topics, or other issues where leadership should…
Locked Out? Navigating a Locked-Out School Social Media Account
…cross promotional strategy. If you are launching a new FB page for example, create a post that encourages people to follow the new page. Make it easy for them by…
Breaking Your Own News
…are superintendents to do when they have news of their own? Break it yourself. The changing media landscape requires districts to become their own newsrooms. Establishing your newsroom is not…
Have you heard? Managing the flow of information
…about how we find out about it. School leaders have a responsibility to bear this in mind when breaking news to your school community. But how do you decide whom…
Superintendents: The District’s Lead Communicator
…Superintendents are their district’s lead communicators setting the tone for communications. Yes, Resendez has all the communications/engagement qualifications outlined in the American Association of School Administrators Professional Standards for Superintendency,…
Nichols Strategies Announces New Vice President
The award-winning Emily Popek, APR, brings a breadth of experience as the newly appointed Vice President of Strategic Communications for Nichols Strategies. Emily’s background in news, coupled with eight years…
San Bruno Park School District