You, Me, I, or We? Finding Your Voice
…However, “we” can also come across as impersonal and vague, creating distance between the speaker and the audience. If the “we” is not defined or specified, it can leave questions…
Communication Strategies that Help Boost Enrollment
Strong enrollment rates are critical to the continued success of any school district! With school enrollment dates soon approaching, a savvy communication strategy is a key component to a high…
Accessible School Communications: Four Tips to Try Today
…as it comes just weeks after the U.S. Department of Justice released a long-awaited regulation that could impact public schools. Making your communications accessible to all audiences can take some…
Evaluating Your Communication Efforts: Goal Setting
…standards, targets and expectations for district communications. This will help ensure that your district’s priorities can be clearly and effectively communicated to your audiences. Defining a communications goal So how…
Superintendents: The District’s Lead Communicator
…Superintendents are their district’s lead communicators setting the tone for communications. Yes, Resendez has all the communications/engagement qualifications outlined in the American Association of School Administrators Professional Standards for Superintendency,…
When Your Story Gets Spoiled
…stand behind your practices on this matter? The responses to these questions can help guide the district’s response — if one is merited. Keep the lines of conversation open Don’t…
Photography 101: Capturing Your District’s Story
…https://www.youtube.com/watch?v=xRx5nX6sXqo&t=1030s Popsys, James. (2020, March 19). My BEST Photography Tips for Intermediate/Advanced Photographers. Youtube. https://www.youtube.com/watch?v=FffEPQqGDPc Rowse, Darren. Rule of Thirds in Photography: The Essential Guide. Digital Photography School. https://digital-photography-school.com/rule-of-thirds/ …
Have you heard? Managing the flow of information
…your front-line staff, teachers, and board members will get questions about it. The last thing you want is someone telling a parent or community member, “I don’t know, this is…
Finding Common Grounds at NSPRA 2024
…programs and achievements that make Hollister High School special. The handout received an Award of Excellence for Marketing Material. In addition, Nichols Strategies prepared a comprehensive sentiment analysis report for…
Stepping up your strategic PR efforts
…they can make a big difference in your district’s success. Here are a few examples: Change management If your district is facing a new, unique or growing problem, a communications…